About Us
YJ Jewellery has been an independent, family-run business since 2003. What started as a single shop on Edgware Road has grown into something we’re genuinely proud of: two stores, an on-site workshop, a team of skilled goldsmiths and more than two decades of experience buying and selling gold, jewellery, watches and diamonds. Through all of it, the approach has stayed the same: honest advice and fair prices.
We do more than buy and sell. In our workshop, our goldsmiths design and make original pieces, working with natural diamonds and precious gemstones to create jewellery that is entirely your own. Whether you come in with a clear idea or just a starting point, we’ll work with you to make it happen. We also carry a carefully chosen collection of jewellery, pre-owned watches and diamond pieces across both stores. Whatever brings you in, you’re in good hands.
